Where’s the best place to buy a Moissanite engagement ring? We asked ourselves the same question when we were searching for our engagement ring. Surprisingly, it turned out to be a frustrating process, to say the least. We checked several websites that mentioned Moissanite but it turned out a lot of them were just using Moissanite as click bait to get people to their diamond site! While a few others had several Moissanite rings but with very limited possibilities when it came to the right size gem and shape or even finger size – nothing customizable. I finally called around to several jewelry stores until I found one that said they had one Moissanite engagement ring -ONE! That one ring turned out to be beautiful though and I knew that Moissanite was definitely what I wanted! The sales lady was another story, she downplayed the Moissanite harshly. We were told by her that “we could purchase the Moissanite for now but save up for a diamond”. Wow! We were completely stunned that anyone would say such a thing. I felt like she was trying to intimidate us by trying to humiliate us for not spending more money. I knew however after seeing that Moissanite engagement ring, I was definitely going to be getting a Moissanite…but for sure, not from her! This continued to be the general vibe we received from the few other jewelry stores we could find that carried any Moissanite.
After the snobbish treatment from more than one Jewelry store, I decided I wanted my fiancé to build me a Moissanite website. After all, for us, the whole reason for not wanting a diamond was for ethical reasons and for sure, we aren’t alone. I also don’t get the concept of spending outrageous amounts of money on an engagement ring and it really infuriated me (ok, that’s the polite word we’ll use) that people would try to intimidate, basically trying to shame you into spending YOUR money! Whether you can afford a diamond or not is no one’s business! It still angers me actually, but it’s that passion that made me believe we could do this, we could become the best place to buy a Moissanite engagement ring!
I know you are probably thinking that’s a big leap from shopping for a ring to building your own website but I’ll give a little background – My then fiancé Mark used to be in the online diamond jewelry business for several years prior to us being together. He is also a genius computer programmer/web designer and a brilliant businessman. We both have been self employed for the majority of our adult lives but I was looking for a change after 22 years as a hairstylist. I felt passionate about Moissanite, that we could make a difference. I have a deep concern for our planet and all of it’s inhabitants, I love to help others and I live to be creative!
Fast forward a couple of years and our website is built and the orders are coming in! Moissanite is really increasing in popularity, especially with the recent creation of the colorless and near colorless Moissanite.
We expect Moissanite and laraci.com to become synonymous with engagement rings in the very near future and we couldn’t be happier!
As entrepreneurs we understand that it’s not enough to just have a great product or a great web-site, you also need to have great customer service. This is where we are setting ourselves apart. As a successful hairstylist for 22 years, I am a good listener, perfectionistic & creative. Mark has a vast knowledge of this industry and mad design skills! Together we love what we do, we understand what an honour it is to be a part of such a special time in peoples lives. I say this all of the time to customers and we hear back that it shows! Sometimes, it’s as simple as shipping out an order but often times, people really need our guidance to pick out the right ring- this takes great listening skills and an innate knack for picking up on who that person is on the other end of the phone or email. At the end of the day, it really comes down to “Caring”. Sometimes this takes a lot of emailing or a lengthy phone call/s to help guide them to just the right ring. We are up to the task! We are so dedicated to customer service that we barely turn our phones off – whether we are at Sunday Brunch or an evening dog walk in the park – if we can take your call, text or email without disturbing others -we do!
It is really gratifying when we receive emails and texts from these guys who aren’t usually gushy but are just so excited, they can’t hardly wait until their fiancé’s ring arrives! Or the women picking their own rings – the women almost always, immediately, send you a picture!
The one thing we hear over and over is “It’s Beautiful!!!” or “It’s Gorgeous!!!” – I can’t tell you how awesome it is to hear that -especially from the guys who don’t generally talk like that!. We are working really hard to bring our customer’s a top quality product at reasonable prices, with outstanding customer service. So in our minds, laraci.com is the beast place to buy a Moissanite engagement ring!